Under the patronage and attendance of the Governor of Ahmadi

Cadillac Alghanim Unveils New Showroom Redefining Customer Experience

Kuwait, January, 2020: Under the patronage of H.E. Sheikh Fawaz Al-Khaled Al-Sabah, Cadillac Alghanim, the official distributor of Cadillac cars in Kuwait, unveiled its brand new showroom located in Safat Alghanim – Fahaheel, Al Dabbous Street, which is set to redefine the Cadillac on-ground customer experience. The new location includes some of the most renowned brands Alghanim Industries represents in the cars, electronics and home furniture sectors, providing customers with an enriched experience and a wide variety of products and services that complement their lifestyle. The Governor of Ahmadi, H.E. Sheikh Fawaz Al-Khaled Al-Sabah; Director-General of the General Administration of Customs Jamal Al Jalawi; General Manager of Public Authority for Industry Abdulkareem Taqi; Assistant Undersecretary for the Commercial Surveillance and Consumer Protection Sector at the Ministry of Commerce, Eid Al-Rashidi; and other guests and dignitaries attended the opening of the new showroom.

Cadillac Alghanim’s new service center and 400 m2 showroom deliver on the brand’s new sophisticated and bold corporate identity and boasts exlusive consumer touch points backed by highly-trained sales staff providing the necessary support to better service the brand’s enthusiasts in Kuwait.

Reiterating the company’s commitment to customer-centricity, Executive Chairman of Alghanim Industries Kutayba Y. Alghanim said: “We are honored to open our new flagship complex in Fahaheel, a location that is not only significant in Kuwait’s trade history, but also in our company’s history. We launched our first store in Fahaheel in the 1980s, with a Chevrolet showroom, and have since expanded our presence in the area. Today, I am excited to join you in this shopping complex, which brings even more of our iconic brands closer to our customers.”

He added: “The inauguration of this shopping complex is reflective of Kuwait’s economic activity and growth. In line with His Highness the Amir Sheikh Sabah Al Ahmed Al-Sabah’s 2035 Vision, Alghanim Industries is proud to play its part in contributing to the development and continued prosperity of our nation.”

Alghanim thanked the Governor of Ahmadi, H. E. Sheikh Fawaz Al-Khaled Al-Sabah, and all government sector entities that supported the completion of this project. He concluded: “I would also like to thank our customers, new and old, who have been and continue to be the root of our success and our impetus to deliver the best.”

From his part, H.E. Governor of Ahmadi, Sheikh Fawaz Al-Khaled Al-Sabah, thanked the Chairman of Alghanim Industries, Kutayba Y. Alghanim, as well as the employees for their dedication to making this project a success. Al-Sabah commended as well Cadillac’s new showroom and concluded by congratulating the residents of Ahmadi Governorate on another exciting opening, which supports the growing population in an area that is witnessing an increase in housing development projects.

Through its state-of-the-art showroom, Alghanim offers its customers a luxury experience that is uniquely Cadillac. From first-class service to offering the newest Cadillac nameplates, the new showroom makes it easier than ever for customers to identify the right vehicle to cater to their needs as well as choose from a selection of accessories that can transform their on-the-road companion to perfectly suit their lifestyle.

The Fahaheel showroom has been designed in line with the premium automaker’s 12-billion-dollar global outlay, which is currently seeing the Cadillac brand go through a transformation across a range of areas including dealer network development, manufacturing and product strategy. Cadillac Alghanim continues to follow the global brand direction with an aggressive action plan to upgrade its customer experience to a new level, in concert with the regional dealer network.

Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Described as luxurious, having a bold and daring personality, being tough and strong as well as safe and powerful, Cadillac has maintained an iconic presence for over 85 years in the Middle East.